What is Amazon Prime Day? And is it a scam? The inside scoop from shopping editors

As the anticipation builds for the mid-summer retail phenomenon, one question remains on everyone’s lips: What is Amazon Prime Day? Initially launched in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has grown into a mega shopping event. It’s a day (or, more accurately, days) designed exclusively for Amazon Prime members, offering a slew of discounts and deals across a vast array of products.

However, amidst the excitement and rush for bargains, a shadow of doubt creeps in—is this event too good to be true? Skeptics and seasoned shoppers alike may wonder: Is it a scam? Here’s the inside scoop from our shopping editors to allay your fears and arm you with the knowledge you need to make the most of Prime Day 2025.

When is Prime Day 2025?

Mark your calendars! Prime Day 2025 is set to kick off from July 8-11. This year’s event extends the sales extravaganza to a record-breaking four days, giving you ample opportunity to snag some of the best deals of the year.

Amazon Prime Day has become not just a day, but an experience—a retail holiday that has many shoppers counting down the days. It’s the summer’s answer to Black Friday and Cyber Monday, and it’s exclusive to those holding an Amazon Prime Membership.

With each year, the deals start earlier and last longer, and Prime Day 2025 is no exception, promising a marathon of deals unlike any before. Whether you’re looking to upgrade your tech, find the perfect gift, or stock up on household essentials, Prime Day is a can’t-miss event.

What are the Best Prime Day Deals?

Electronics, kitchen gadgets, and home appliances traditionally steal the spotlight with some of the most sought-after discounts. Expect to witness a flurry of deals with new offers popping up every five minutes.

• High-definition TVs and smart home devices often see significant price drops.
• Laptops and smartphones also make the list with competitive pricing.
• For the home chefs, kitchen essentials like Instant Pots and air fryers frequently make the deals list.

It’s also a golden opportunity for Amazon to push its own products, so keep an eye out for discounts on Echo devices, Kindles, and Fire tablets. The best Prime Day deals can rival those of Black Friday, so it’s an ideal time to make those big-ticket purchases.

How to Sign Up for Amazon Prime?

Becoming a part of the Prime Day frenzy is straightforward. To sign up for Amazon Prime, visit Amazon’s website and look for the Prime membership option.

Signing up is easy:

• You’ll need to provide some basic information, including payment details, as there is a membership fee involved.
• Amazon often offers free trials, particularly leading up to Prime Day, allowing you to experience the benefits before committing financially.
• Just remember, the free trial will auto-renew into a paid membership, so mark your calendar if you’re considering opting out later.

With Prime membership, not only do you gain access to Prime Day deals, but you also enjoy benefits like free two-day shipping, streaming through Amazon Prime Video, and exclusive member-only offers.

Is Prime Day a Scam?

The short answer is no, Prime Day is not a scam. However, with any major sales event, it’s vital to shop smart. Some deals may be inflated or not as great as they appear.

Here are a few tips to avoid disappointment:

1. Always check the original price to ensure you’re getting a real deal.
2. Use price tracking tools like CamelCamelCamel to verify discount claims.
3. Read reviews and watch out for counterfeit items, as they can sometimes slip through.

By staying informed and vigilant, you can take full advantage of Prime Day’s offerings without falling victim to false advertising or other shopping pitfalls.

The Trick to Finding the Best Amazon Prime Day Deals?

It’s all about preparation and timing. To score the best Amazon Prime Day deals, start by making a wish list. Monitoring these items leading up to and during Prime Day will help you spot the real bargains quickly.

Amazon’s app is another great tool for staying on top of Lightning Deals—limited-time offers that often feature some of the most eye-popping discounts of the entire event.

When is Prime Day 2025? When the Amazon sale starts and the best deals available now

And remember, deals go quickly, so be ready to act fast. If you see a great deal on something you’ve been wanting, it’s often better to grab it before it’s gone.

What’s New for Prime Day 2025 (Besides the Longer Hours)?

This year, Prime Day is not just about longer hours; there’s a renewed focus on small businesses and sustainability. Amazon is committing to showcasing products from independent sellers and offering promotions to encourage shoppers to support these businesses.

Amazon is also expected to introduce new features for Prime members, including enhanced shipping options and even more exclusive content on Prime Video.

How Long Do Prime Day Deals Last?

Prime Day deals typically last throughout the duration of the event, but some special promotions, known as Lightning Deals, can end in a matter of hours—or even minutes if they sell out quickly.

With Prime Day 2025 extending over four days, you’ll have more time than ever before to explore deals. However, don’t be lulled into a false sense of security; the best deals will still be on a timer, and the most popular items can vanish before you know it.

Stay alert, keep an eye on your wish list, and remember to check in often as new deals will be launching around the clock.

Related Questions to ‘What Is Amazon Prime Day? And Is It A Scam?’

How to Tell if Prime Day Deals Are Real?

To ascertain the authenticity of Prime Day deals, use price tracking tools like CamelCamelCamel. This website allows you to see the price history of an item on Amazon, giving you insight into how good the deal truly is.

Also, watch for Amazon’s badges on deals. “Deal of the Day” and “Lightning Deal” are labels that Amazon uses to signify deals that have been vetted and approved by the platform.

Is Amazon Prime Day Actually Worth It?

For many shoppers, Prime Day is absolutely worth it. The event offers significant savings across all categories, with some items at their lowest prices of the year. For those already invested in the Prime ecosystem, it’s a perk that adds value to the annual membership fee.

However, it’s important to shop with a plan to avoid impulse buys. Focus on items you’ve been tracking or that you truly need, and compare prices before Prime Day to ensure you’re getting a deal worth celebrating.

What Is the Deal with Prime Day?

Prime Day is Amazon’s proprietary sales event, offering a range of deals exclusively to Amazon Prime members. It’s a strategic move by the e-commerce giant to bolster its Prime membership base and compete with other major retailers’ sales events. The deals span across electronics, apparel, home goods, and more, making it a comprehensive shopping event.

Now, here’s a quick insight into what you can expect from Prime Day with a helpful video:

Is Amazon Losing Prime Customers?

The data suggests that Amazon is not losing Prime customers; in fact, the membership base continues to grow. Despite increased competition and market saturation, Prime’s value proposition—with its mix of shipping perks, streaming content, and exclusive deals—remains strong. However, Amazon is always innovating to keep its service attractive and retain its customer base.

Prime Day 2025 is over: how to find lingering deals on Amazon, Microsoft, and Sony gadgets

With Prime Day’s various offerings and the buzz it generates, it’s clear that Amazon Prime Day has become more than just a sale—it’s a global shopping event that continues to draw in consumers, both new and returning, each year.